Mandi Bishop, a.k.a. @MandiBPro, is one of the best-known health IT influencers, but that doesn’t mean that everyone is using best practices when attempting to engage her in influencer marketing campaigns. Learn from the pro as she dishes on tips for app…

Kate McCarthy, senior analyst for Forrester Research, presents how new digital experiences are driving changing expectations everyday by using examples of what customer experiences look like in other industries and how to apply those lessons to healthcar…

Sterling Lanier, CEO of patient data collection and analytics provider Tonic Health, gets real about the four pain points that an effective patient experience can solve for clinicians. Sometimes the strategy isn’t rocket science, but execution is a chall…

Dr. Danny Sands, co-founder of the Society for Participatory Medicine, shares candid insights on overcoming clinicians’ #1 concern about engagement, a patient who changed his lifestyle after seeing his doctor’s office notes, how technology tools should s…

Author, television parenting expert and practicing pediatrician Dr. Tanya Altmann puts highly engaged patient care at the center of her concierge practice by making connected health tools work for her in her everyday workflow. Listen as she gives a bluep…

In his work placing lead driving and awareness campaigns for large hospital systems, Evariant’s Neil Mammele shares how to let the data drive. From influencer marketing to Facebook ads, the foundation of a CRM can provide new insights and lead to almost …

Dr. Richard Milani, chief clinical transformation officer for Ochsner Health, gives an insightful look behind the scenes at how their health system got buy-in for the O Bar, the revolutionary in-person patient engagement experience inside their hospitals…

Just as “health care” no longer means only check-ups, “marketing” no longer means only acquiring new patients. Join Shawn Gross, chief digital strategist and health care lead at White Rhino, as he discusses how hospital marketers benefit by shifting thei…

Technology evangelist John Sung Kim has his ear to the ground in Silicon Valley, and he offers some answers that may surprise you regarding why health IT interoperability is still at an early stage. In this candid and insightful interview, learn the effe…

Nick Adkins, the kilt-wearing, pink socks-touting co-founder of ReelDX shares how asynchronous video is gaining traction, how health IT has changed in the year since debuting his company’s medical video API, how clinicians can give input on digital healt…