Janet Kennedy, host of the Get Social Health Podcast, gets social with us by talking about how health care providers can start engaging on social media. Hear her insights on claiming your existing social media profiles, listening to and responding to co…

Gabriel Weinberg explains the quantifiable process that he has used to help startups gain traction and rapidly acquire customers. Along the way, he has learned some unexpected lessons about how to select the right marketing channels when time and budgets…

This is a special co-production with the hosts of the Crux Points podcast, Steve Koch and Russ Maloney from Sitewire Health. Steve and Russ join Jared to give a preview of their upcoming presentation at the 19th Annual Health Care Internet Conference on …

Linda Stotsky points out specific ways the health care system can stand up for patient advocacy. Linda addresses questions such as how to overcome resistance in the system and what marketers can do about it by including the patient voice in their storyte…

Steve Sisko discusses his search for mobile ICD-10 coding tools and how all health care professionals can benefit from putting mobile first. Steve is a health care information consultant who is regularly recognized as a top health IT influencer. See the …

We celebrate National Health IT Week by welcoming workflow guru Chuck Webster to discuss marketing implications for today’s information management challenges and insights to maximizing social media such as Periscope and Twitter. We also sprinkle in excer…

How can a health system improve patient satisfaction by first focusing on staff engagement, and what role do health IT professionals play? Britt Berrett, author of Patients Come Second, shares key insights on employee engagement from the trenches as a ho…

Colin Hung, co-founder of the #hcldr Twitter chat and marketing director at Stericycle, dives deeply into the benefits of building a social media community. Learn how he maximizes engagement, how he identifies communities and what tools he uses to manage…

Joe Pulizzi, founder and CEO of the Content Marketing Institute and author of Content Inc., explains why entrepreneurs keep doing it wrong. He identifies six steps that successful businesses have used to build their audience first, then sell product. He …

Cari McLean, director of social media for HIMSS, shares tips from the trenches on how health IT organizations can stand out using social media. Learn the importance of being human in your strategy, which platforms are trending and what tools can make you…